For established businesses

The marketing departmentyou don't have to manage

Senior marketing strategy and the execution to match.
Content, search, email, campaigns, websites and growth systems, without building an internal department.

You set the priorities and approve the work. ScaleLounge handles the rest.

One point of contact The work done for you One private workspace

Who runs your marketing

The experience behind ScaleLounge

Katie Lendel has run strategy, content, SEO and social for beauty, tech, wellness and real estate companies, now in one partnership.

17+ yearsof hands-on marketing
10,000+content assets created
24 to 48 hoursfrom completed intake to strategy
A few of the companies behind the work
Suntek Solutions AddressUSA LYS Beauty Tarte Beauty of Joseon

Logos are trademarks of their respective owners, and no affiliation or endorsement is implied.

How the engagement works

One relationship. A team behind it.

You don't brief six people. Katie learns your business and leads the strategy, and the work gets made behind her. You approve what matters.

You

Your business context, your priorities, your approvals.

Your strategic marketing lead, Katie Lendel

  • Strategy and positioning
  • Priorities and direction
  • Your relationship and communication
  • Quality control before anything reaches you
  • Performance review and accountability
The ScaleLounge delivery team

Execution across the disciplines in your plan

Content & copyCreativeSearch + AI visibility Email & nurtureCampaignsWebsites & rebranding Marketing ops & automationConversion & reporting

You get the capabilities of a marketing team without becoming its manager.

ScaleLounge does

Plans it. Creates it. Publishes it. Tracks it. Improves it.

You do

Set the direction, approve what matters, and make the business decisions only you can make.

The real problem

If marketing still depends on you, it isn't really a system

Most established businesses do not have a marketing problem. They have an ownership problem. The work only moves when someone senior remembers to push it.

Marketing keeps falling back on me.
We have people doing pieces of it, but nobody owns it.
We're paying for marketing and I still don't know what's working.
I don't want to manage five different specialists.
The moment we get busy, marketing disappears.
I need someone to actually take responsibility for this.

ScaleLounge owns the marketing engine so you can run the business.

What this replaces

Three ways to solve it

All three work. They cost you different things.

Build it internally

  • Recruit several different skill sets
  • Salaries, benefits, software, overhead
  • Leadership still manages the team
  • Hiring takes months before output starts

Right when marketing is core to the business and you want it in-house permanently.

Piece it together

  • Freelancers and vendors per channel
  • Multiple invoices and multiple briefings
  • Strategy fragments across suppliers
  • You become the project manager

Right when you need one specific thing done and you have time to direct it.

ScaleLounge

  • One accountable marketing partner
  • Senior strategy and execution together
  • One managed system, one approval flow
  • Knowledge of your business compounds
  • Fewer people for leadership to manage

Right when marketing matters, but building and managing a department does not.

How it works

What happens after you join

Strategy within 24 to 48 hours of your completed intake. Execution from there.

1

Brief Katie once

One conversation about your business, your customers and what you are actually trying to move. You give it once, not to six different people.

2

Katie sets the strategy

Your positioning, your priorities and the direction for the next 90 days, written from your intake and back with you within 24 to 48 hours.

3

The work gets made

Content, search, email and campaigns, built around that strategy and written in your voice rather than in a house style you did not choose.

4

You approve

Everything waiting on you sits in one place, so approving a week of marketing is a few minutes rather than an afternoon. Nothing goes out without your yes.

5

Katie reviews and directs

Katie reviews the work before it reaches you, so what lands in your queue is already worth your time. What performs decides what happens next.

6

The system compounds

Your context, your approvals and your results build up month after month, so the marketing gets sharper instead of starting from nothing each time.

Every piece of marketing has a job. Because twelve random posts are still twelve random posts.

What we handle

Every capability, one strategy

The first three run monthly inside Growth, Scale and Executive, posting included. Email joins at Scale. The last two are projects, quoted separately.

Strategy & positioning

Who you're for, what to say and what marketing should accomplish. Everything starts here.

Content & authority

Social content, short-form video and branded graphics, created and posted for you.

Search & AI visibility

Authority content built to be found when customers search, compare providers, and when they ask an AI assistant who to use.

Email & nurture

Newsletters that keep you present and move relationships toward action. From Scale Partner.

Paid growth

Ads across Meta, TikTok and Google, tied to a defined audience and objective. Per project.

Web, funnels & conversion

Websites and funnels built to convert the attention your marketing earns. Per project.

Need something unlisted? There's a tab in your portal for that. A real quote comes back within a day or two.

In their words

What the partnership feels like

★★★★★
Katie has been an invaluable extension of the Suntek Solutions team. She created ScaleLounge specifically to give businesses a more organized way to manage their marketing, strategy, content, and projects all in one place. It makes collaboration easier for both Katie and our team and gives us greater visibility into everything being worked on. It truly changes the game for businesses that want better marketing without the chaos of managing it all themselves.
Scott V.
Suntek Solutions
★★★★★
Most platforms just give you more software to learn. ScaleLounge is different because Katie's team does the actual work. They build your strategy, run your ads, write your emails, and manage your social media. You just log in, check your daily agenda, and click approve. It gives you a full marketing team without the hiring headache. I’ve known Katie for 13 years and she always delivers. If you want your time back, just join.
Emir G.
Northbourne Partners
★★★★★
ScaleLounge is such a smart concept for business owners who are short on time and want to simplify their marketing and content creation. Katie has brought content, strategy, and automation together in one place, making it ideal for business owners who want to stay consistent with their marketing without having to manage everything themselves.
Susan Beesley
Retirement Lifestyle Podcast
★★★★★
As a solo business owner, I often feel overwhelmed and tired. Scale Lounge simplifies the daily task needed to run your business. Love it!
Carolyn Evaristo
Jewelry business
The partnership

What ownership costs

Every tier pairs senior strategy with the team that executes it. What changes is how much ScaleLounge takes responsibility for, and how far the work reaches. Compare it against building and managing a marketing function, not against buying posts.

Marketing Pilot

$750 one-time
No long-term commitment

See what happens when someone finally owns your marketing. Strategic diagnosis, positioning and priority review, your bottlenecks named, a 90-day direction and the first 30 days built out, with the initial assets ready to run.

Continue within 30 days and your full $750 is applied to your first month.

Start the Pilot
Most popular

Growth Partner

$2,500 / mo
90-day initial partnership

Your core managed marketing team. ScaleLounge owns marketing direction, content strategy, organic and short-form, Search and AI Visibility, publishing, the calendar, approvals and ongoing optimization.

Typical month: 12 posts, 2 short-form videos, 4 authority articles.

Start Growth Partner →

Scale Partner

$5,500 / mo
90-day initial partnership

Your expanded managed marketing department. Everything in Growth, plus campaign strategy, email and lifecycle nurture, lead follow-up automation, landing page and conversion work, and an executive view of what it is producing.

Typical month: 20 posts, 3 short-form videos, 8 authority articles, 4 newsletters. Priority turnaround.

Start Scale Partner →

Executive Partner

Custom

By application

Fractional marketing leadership. Broader growth strategy, cross-channel ownership, more complex campaigns, weekly strategy consulting, executive reporting, a direct line and 20% off project work. Scope set around your goals.

No sales call required. Tell us where the business is and what is stuck. Katie reviews it personally and emails back the plan she would recommend, and you book a call afterwards only if you want one. Your plan is the monthly engine: specialist projects like funnels, ads and website builds are quoted separately, and Scale saves 10%, Executive 20%. Committing 6 months or longer? Ask about special pricing.

Your workspace

How your marketing team works with you

Everything you need to approve. Nothing you have to manage.

Click around. No account needed.

Today's Agenda

Everything waiting for your review

Jess HollisGrowth PartnerJ
INSTAGRAM
CAROUSEL
Needs approvalInstagram11 Aug

Most clients do not pick you on price. They pick the one who replied first, and said something useful.

Copy Decline
BLOG
ARTICLE
Needs approvalBlog11 Aug

How to price a service when every job is different

Copy Decline
The rest of this week

Try it. Approve one and watch the badge count down, exactly like the real thing.

Marketing Strategy

Your custom plan

Ready
1
Where your business is right nowWritten from your own intake answers
2
Who you are really forThe customer worth building around
The rest of your plan, and your next 90 days

Approve it and every calendar, post and article we build comes from it.

Campaigns

Everything you are promoting, launching or growing

3 running
Your deliverablesThis period
20 included14 assigned
6 still to assignYour choice
1
Fall Enrollment8 deliverables, on track
2
Annual Conference6 deliverables, strategy in progress
3
Always-On MarketingYour ongoing presence, no action needed

You decide what we make and which campaign it belongs to. You can never assign more than your plan includes, and you can always see what is still owed to you.

Content Calendar

Your 30 day plan of what to post

August
MTWTFSS
28
29
30
31
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
The rest of the month, and every written post

12 posts, 2 videos and 4 articles, planned and dated before the month starts.

Content

Review, approve and copy everything we make

Growth
Social assetsBlog postsNewsletters
REEL
30 SEC
ApprovedInstagram7 Aug

What actually happens in week one, the part clients never see. Scheduled for Thursday at 9am.

LINKEDIN
POST
Needs approvalLinkedIn11 Aug

We stopped offering free consultations last year. Enquiries dropped, booked work went up.

This month's full set

Written, designed and scheduled for you. Every graphic rendered in your brand.

AI Tools

Generate content anytime, saved for you

Free
Content toolReplies & comments
HooksPostsBlogsVideo scriptsEmails
Hook 1

Your quote was not too expensive. It just arrived third.

9 more hooks in your free account

Ten of these a day, in five formats, free. Every piece stays saved in your portal.

The Lounge

Your private room of business owners who get it

Members only
Welcome to The Lounge, Jess

You are one of 14 business owners who get it. Pull up a seat.

The ConciergeAsk anything, meet people, get unstuck.

Hey Jess, welcome to The Lounge. Ask me anything, tell me what you are working on, or tap a prompt and I will help you get the most out of the room.

Ask the Concierge anything...Ask
D
Dev AnandWin

Signed a twelve month retainer this morning. Case study soon.

Mara LindqvistReply

Twelve months is the real headline here. Congratulations.

3 cheers

Click a name. That is a real business owner on the other end, not a bot.

Good morning, Jess

Your content, your strategy, all in one place

Jess HollisGrowth PartnerJ
Needs your attention3
4 pieces ready for your approvalReview
Annual Conference: confirm the dateToday
UpcomingAgenda
Today: LinkedIn post publishes
Sep 9: campaign launch
Your marketing in motion3 running
Executive VisibilityOn track
Annual ConferenceNeeds you
Your deliverablesThis period
20 included, 14 delivered
4 in production, 2 planned
ScaleLounge ImpactThis month
18 assets published, 11 hours back
LeadsNot connected
Opportunity Radar3 worth reviewing
Your list has not heard from you in 24 daysHigh
Everything is going to one channelMedium
Marketing Memory42 details
“We never run discounts”
Busy season starts in March
Ask ScaleLoungeYour Concierge
What needs my attention?
What is publishing next?

What needs you, first. Then what is coming, what we are running, and what you are getting. The Radar names the one move worth making and shows the evidence behind it, and Impact leaves what we cannot measure yet blank rather than guessing.

Get Started

How to get going, and what your plan includes

Free
1
Start with your Free Content ToolHooks, posts, blogs, scripts and emails for your business in seconds, all saved right here.
2
Explore what is includedEvery tab is visible from day one. They unlock as you add the plan that includes them, so your portal grows with you.
3
Pull up a seat in The LoungeMeet the business owners already in there, and the AI Concierge who knows the room.

No card, nothing to install. You are inside in about a minute.

Services

Projects you can raise a hand for any time

Per project
Social SetupAccounts created and branded for you AdvertisingPaid ads, run for you Sales FunnelBuilt to turn attention into revenue Site RebrandA new website, on brand Something ElseAn event, a launch, a one off campaign How it worksTell us what you need, and a real quote comes back within a day or two

Every project is quoted for your business, and members get project discounts as they move up.

Support

Ask us anything, we reply right here and by email

Included
Can you add our Labor Day sale to next week's posts?
Done. Two sale posts are in your Agenda to approve now, and the calendar is updated.
Answered in 2 hoursEmailed to you too
Ask us anything...Send

No ticket numbers, no chasing a thread. Your questions and our answers stay right here.

Home

Included

Katie Lendel, Founder and Strategic Marketing Lead at ScaleLounge
Founder-led

Katie's rule hasn't changed in 17 years: clarity first, then everything gets built on top.

You have a hundred ideas and a real business to run. ScaleLounge exists to take marketing off your plate and run it like your own in-house team, so you can stay focused on the big moves.

The marketing that works is the marketing somebody owns. Most owners are too busy running the business to be that somebody, so ScaleLounge takes it on.

Founder-led. Team-delivered. You get one senior relationship instead of an account team, and the work still gets done.

Katie Lendel
Founder & Strategic Marketing Lead, ScaleLounge

Marketing handled. Life reclaimed.

You don't need another marketing task list. You need a marketing system, and a team that keeps it moving.

FAQ

Questions, answered

Is Katie doing all of the marketing herself?
No. Katie is your strategic marketing lead and your point of contact. She owns the strategy, sets priorities, coordinates delivery and reviews the work before it reaches you. The ScaleLounge delivery team handles execution across the capabilities included in your engagement.
Can ScaleLounge replace the marketing manager we are about to hire?
Often, particularly when the role is mainly multichannel digital strategy and execution. If the role needs substantial internal leadership, employee management, events or on-site responsibilities, an internal hire may still make more sense, and we will say so.
What if we already have a marketing manager?
Then ScaleLounge becomes the execution bench behind them. Your marketing lead keeps ownership internally and gets specialist capacity without you hiring several more roles.
What do we actually have to do?
Give business context, feedback and approvals, and make the business decisions only you can make. ScaleLounge plans, coordinates, creates, publishes, tracks and improves the marketing in your scope.
What does ScaleLounge not do?
We are not your sales team, we do not manage your employees, and we do not run on-site events. Paid media, website builds and complex funnel work are handled as projects or add-ons rather than being bundled into a monthly plan. If something is outside what we do well, we will tell you rather than take it on.
Is ScaleLounge for startups?
The paid partnership is built for established businesses with customers, revenue and a proven offer. Earlier-stage businesses are welcome in the free account, and plenty start there.
Is AI doing my marketing?
AI speeds up execution, and Katie and the team review everything before it reaches you. Strategy, judgment and quality control stay human, and that is what you are paying for.
Do you guarantee results?
No honest marketer guarantees a revenue number. What we commit to is the approach: marketing built on your goals and positioning, measured, and refined by what actually happens.
Is the free account really free?
Yes, completely. No card, no trial clock, and everything you make stays saved in your portal. Whatever gets created, free or paid, is yours to keep.
Is there a minimum commitment?
The Marketing Pilot is one-time. Growth and Scale run on a 90-day initial partnership, then month to month. Upgrade any time inside your portal.