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AI Visibility

See how often AI answers include your business

ScaleLounge helps make your business easier for AI-driven discovery to understand, cite and surface, then monitors a defined sample of buyer questions.

Find the right service See what the report shows
Client workspace / AI VisibilitySample data
Sample AI Visibility overview for Northline Studio, an illustrative business. Three figures for the last 30 days: 8 of 20 answers mentioning the business, 5 of 20 answers listing its site as a source, and 12 recorded AI referral sessions. Below them, an AI Visibility Score of 32 out of 100, up 3 points on the previous period, with a link to how it is worked out.
Illustrative sample business. Not a client and not a promise of results.

Why it matters now

More research now starts with a question to AI

People increasingly use tools such as ChatGPT, Claude, Gemini and Perplexity to research options.

Those answers draw on what the web says about a business. Clear, consistent information gives them more to work with.

What owners want to know

Seven questions worth a clear answer

Your AI Visibility page is built around questions like these.

  • 1

    Does AI understand what my business does?

  • 2

    Does my brand appear in the answers?

  • 3

    Is my website listed as a source?

  • 4

    How do I compare with competitors?

  • 5

    Am I included when options are recommended?

  • 6

    Is AI discovery sending traffic or leads?

  • 7

    What should we improve next?

  • Monitoring answers most of these with observed data. The work answers the rest.

    See what it measures

What ScaleLounge helps improve

Easier to understand, cite and surface

Most of it is careful marketing work, done with AI-driven discovery in mind.

  • Clear positioning

    A plain statement of who you serve and what you do.

  • Useful authority content

    Articles that answer real questions with specifics.

  • Crawlable, indexable pages

    A site structure that search engines and AI tools can reach and read.

  • Consistent business details

    The same name, services and details everywhere you are listed.

  • Strong service pages

    One clear page for each service you want to be known for.

  • Internal linking

    Links that connect related pages and show what matters most.

  • Structured data

    Schema markup where it genuinely describes the page.

  • Answers to buyer questions

    Ongoing content that answers what buyers actually ask.

Website and listing changes, such as new service pages, site structure and structured data, are scoped with you, within your plan or as quoted project work.

What the monitoring measures

Four observed rates, one published formula

We ask monitored AI providers a defined set of buyer questions and record what each observed answer contains.

  • 40Points

    Brand presence

    Was the business named in the answer?

  • 25Points

    Own site as a source

    Was the business’s own website among the sources the answer listed?

  • 20Points

    Recommendation presence

    When an answer lists options, was the business one of them?

  • 15Points

    Share of voice

    Of the answers that name you or a tracked competitor, how often they name you.

Rules that keep it honest

The same rules run for every business, in the product itself.

  • No headline score under 20 valid observations. Until then the page says Building baseline.
  • Failed provider calls are left out, never counted as absence.
  • A measure with no data has its weight shared across the others, not scored as zero.
  • Traffic, leads and revenue stay out of the score.
Client workspace / AI VisibilitySample data
Sample Checks and evidence tab for Northline Studio, an illustrative business. Five test questions, each showing how many of four answers found the brand and how many listed its site as a source, with the providers asked and the date last checked. A note says one answer did not complete and is not counted. The list of monitored providers begins underneath.
The questions, and where the business appears. Illustrative sample business. Not a client and not a promise of results.
Client workspace / AI VisibilitySample data
Sample list of the four AI providers monitored for Northline Studio, an illustrative business: Claude with web search, OpenAI with web search, Gemini with Google Search grounding and Perplexity Sonar. Each shows its method and a plain disclosure of what is and is not measured.
The providers monitored, each with its disclosure. Illustrative sample business. Not a client and not a promise of results.

Website impact

Visits from AI, reported on their own

With Google Analytics connected, your page shows the website visits that arrived from AI tools.

  • Never blended into the visibility score
  • A visit from AI means someone arrived from an AI tool, not that an AI recommended you
  • Google may withhold very small numbers, so a low count can be an undercount
Client workspace / AI VisibilitySample data
Sample figures for Northline Studio, an illustrative business: 8 of 20 answers mentioning the business, 5 of 20 listing its site as a source and 12 recorded AI referral sessions from Google Analytics. Below, an About these numbers table says what each figure counts, its source and when it was updated, with the notice that individual AI responses may vary.
Illustrative sample business. Not a client and not a promise of results.

What it does not claim

Honest about what a sample can show

The report says what was observed, with the number of answers behind each headline figure.

What the report is

  • A sample of observed answers to defined buyer questions
  • Measured through documented provider APIs
  • Headline figures shown as counts of the answers behind them
  • Each provider’s disclosure kept visible on your page

What it never claims

  • A recording of what any person sees in ChatGPT, Claude, Gemini or Perplexity
  • That any monitored provider is a consumer chat product
  • That AI will recommend you
  • That AI caused a sale
  • Coverage of Microsoft or Bing grounded answers, which are not currently monitored
On every client page

AI Visibility reflects observed results for the prompts, providers and locations being monitored. Individual AI responses may vary.

The monitored sources

  • Claude with web search

    Anthropic’s API with the web search tool. A grounded answer with cited sources, not a recording of the Claude app.

  • OpenAI with web search

    OpenAI’s Responses API with web search. Not a recording of ChatGPT, which varies by account, memory and session.

  • Gemini with Google Search grounding

    The Gemini API with Google Search grounding. Not AI Overviews and not a personalised Google results page.

  • Perplexity Sonar

    Perplexity’s Sonar API with live web retrieval and the sources it used. Answers in the Perplexity app may differ.

Microsoft and Bing grounded answers are not monitored. The standalone Bing Search API was retired in August 2025, and its successor is not configured.

What you see

A clear page, then the work

Your AI Visibility page in the ScaleLounge workspace shows:

  • How many answers name you, and how many list your site as a source
  • Your score, component by component, or Building baseline while data builds
  • The questions monitored and where you appear
  • Visits from AI tools, where Google Analytics is connected
  • Opportunities, and what we are doing next
  • The providers monitored, each with its disclosure

Findings turn into work inside your agreed scope, with website and listing changes scoped within your plan or as quoted project work.

Katie reviews and publishes every finding before it reaches your page.

Client workspace / AI VisibilitySample data
Sample Action plan tab for Northline Studio, an illustrative business. A note says none of the improvements guarantees how an AI assistant answers. Four actions follow: a clearer services page in progress, a focused case study and a plain page on pricing planned, and local directory listings complete. Under Opportunities, two findings each carry a recommended action.
Illustrative sample business. Not a client and not a promise of results.

Managed partnerships

Where AI Visibility fits

AI Visibility is set up for each business within Growth Partner, Scale Partner and Executive Partner. It is not part of Social Essentials.

Questions

What owners ask about AI Visibility

Is this what ChatGPT shows my customers?

No. We observe answers through documented provider APIs, including OpenAI with web search. It is not a recording of what any person sees in ChatGPT, which varies by account, memory and session.

Can you guarantee AI will recommend us?

No, and nobody honestly can. We improve what AI-driven discovery can find and cite, then report what the monitored answers actually show.

How long before there is a score?

A headline score needs at least 20 valid observations. Until then your page shows Building baseline rather than a number that means nothing.

Which AI tools do you monitor?

Claude with web search, OpenAI with web search, Gemini with Google Search grounding and Perplexity Sonar. Microsoft and Bing grounded answers are not currently monitored.

Does the score include traffic and leads?

No. The score uses four observed rates only. Visits from AI tools come from your Google Analytics and are reported separately.

Is it included in Social Essentials?

No. AI Visibility is part of the Growth Partner, Scale Partner and Executive Partner engagements, set up for each business.

What do you do with the findings?

Katie reviews them and publishes what is useful to your page. They then become work inside your agreed scope, and website or listing changes are quoted as project work where your plan does not cover them.

Next step

Find the level of support that fits

A short fit check shows which partnership suits your business, or whether none does.

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